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At a shopping mall here that caters to mainland Chinese tourists, Jayce Zhao veered into a Hublot boutique to inquire about a $24,275 watch that he had seen advertised on Instagram.
Read more: A Shopping Spree in Hong Kong: The Past and the Future
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Uniqueness, accessible pricing and a strong social media presence are buoying niche bag brands like Cult Gaia, Staud and Danse Lente.
Read more: Three Instagram-Famous Bag Brands with a New Formula for Success
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Confession : I discovered one of my favorite songs through a Gap ad
Read more: An Obsessive Guide to Music Played at the Gap in the Nineties and Early Aughts
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As fashion titles face increasing pressure from brands to show clothes exactly as they appeared on the runway, the editorial shoot has become less about consumer inspiration and more of a controlled marketing play.
Read more: The Problem With ‘Full Look’ Styling in Fashion Magazines
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With rent, pollution and population density soaring in big Chinese cities, a growing number of designers have made the move to the burgeoning fashion centre on China’s southern coast