Why aren't more brands doing these things?
Read more: FASHION BRANDS HAVE A LONG WAY TO GO WHEN IT COMES TO MOBILE RETAIL
When she’s not storming the catwalk, or lunching with former first ladies, Naomi Campbell has a front row seat at major shows, and a place on the masthead of fashion bible Vogue
Read more: The Naomissance is upon us: Naomi Campbell returns to the top of the fashion world
Sustainability is moving up the agenda of the Chinese government as the country's people say they care more about it. So why does the local fashion industry seem so disinterested?
A growing number of labels are betting archival re-issues, along with more ephemeral collections, will help them deliver a winning mix of consistency and newness, with benefits to brand storytelling and the bottom line.
Read more: From Versace to Helmut Lang, the Rise of Re-Issues
And why it's so important for the brand to do it right.
Read more: WHAT MOVING ITS 2017 FASHION SHOW TO SHANGHAI REALLY MEANS FOR VICTORIA'S SECRET