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The second installment of Tommy Hilfiger’s runway extravaganza boasted flame throwers, star-spangled fashion, and Gigi, too, catapulting the designer’s buy-now-wear-now show concept into a whole new stratosphere. But could he really top last year?
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“The current way of showing a collection four months before it is available to customers is an antiquated idea, and one that no longer makes sense,” Tom Ford said last February, before announcing that in September he would join Burberry as it moved to a “see now/buy now” model, with collections available immediately after appearing on the runway.
Read more: Fashion Shows Adopted a ‘See Now/Buy Now’ Model. Has It Worked?
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As the storied brand comes off a sluggish decade, it’s looking to the “self-purchasing woman” to save it.
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The designer breaks down his plans for the company’s second iteration of ‘Tommy Now, to take place in Venice Beach on Wednesday, and hints that his take on fashion-show-as-media-platform is destined to go global.
Read more: Inside Tommy Hilfiger's Second In-Season Show: What’s New and What’s Next
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Raf Simons is making his hugely anticipated debut as creative director at Calvin Klein next week, at New York Fashion Week. In the run-up to the February 10th runway show, he quietly dropped a lookbook of new Calvin Klein made-to-measure items and today, the brand revealed a new logo.
Read more: $69 Million Worth of Justin Bieber-Endorsed Underwear Rendered Obsolete