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When consumers believe a product is creative, they are more likely to like, share, and buy it. And yet not everyone agrees on what “creativity” looks like.
Read more: Chinese and American Consumers Have Different Ideas About What Makes a Product Creative
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“It’s about a beautiful urban explorer,” said the makeup artist Lynsey Alexander backstage at Topshop Unique’s fall/winter 2017 show. “She’s a girl who likes to have fun.”
Read more: Bringing Back Clumpy Mascara and Overly Straightened Hair
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“You have to feel the truth of the woman,” said the Burberry makeup artistic consultant Wendy Rowe, as she unveiled the poetic beauty look for the label’s February 2017 collection.
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As Anthony Vaccarello assumes the storied mantle at the French house Christopher Kane, the Glasgow-born designer whose collections have been an undisputed London Fashion Week highlight for just over a decade, is fitting a model in a bubblegum-pink damask dress., the past is never far.
Read more: 48 Hours With London’s Favorite Off-Beat Designer
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In light of Snap’s IPO, there has been an immense amount of speculation about the long-term viability of the company’s strategy.
Read more: If Snap’s Strategy Is Building New Products, It Won’t Live Up to Its IPO Price