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Why aren't more brands doing these things?
Read more: FASHION BRANDS HAVE A LONG WAY TO GO WHEN IT COMES TO MOBILE RETAIL
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When she’s not storming the catwalk, or lunching with former first ladies, Naomi Campbell has a front row seat at major shows, and a place on the masthead of fashion bible Vogue
Read more: The Naomissance is upon us: Naomi Campbell returns to the top of the fashion world
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Sustainability is moving up the agenda of the Chinese government as the country's people say they care more about it. So why does the local fashion industry seem so disinterested?
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A growing number of labels are betting archival re-issues, along with more ephemeral collections, will help them deliver a winning mix of consistency and newness, with benefits to brand storytelling and the bottom line.
Read more: From Versace to Helmut Lang, the Rise of Re-Issues
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And why it's so important for the brand to do it right.
Read more: WHAT MOVING ITS 2017 FASHION SHOW TO SHANGHAI REALLY MEANS FOR VICTORIA'S SECRET