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From T-shirts to sneakers, lipsticks and jeans, as far as luxury brands are concerned, everything K-pop stars touch turns to gold
Read more: How K-pop stars became the faces of luxury street style in Asia
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For luxury brands, many of whom pride themselves on their European heritage, or as uniquely American success stories, having items made in China is often controversial.
Read more: Chinese Consumers Divided Over Balenciaga’s “Made in China” Revelation
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With China’s growing importance to luxury brands, more and more are making devoted efforts for Chinese New Year.
Read more: How Luxury Brands Sell and Celebrate Chinese New Year Online
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The precious metal proved less alluring to investors in 2017 than stocks
Read more: Global gold demand falls despite Indian and Chinese appetite for jewelry
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There she goes, strutting that strut. Her outfit is arranged just so. She’s got the bag with the umpteen-person wait list, not yet available in stores. The cameras flash. It’s a fashion moment. It’s a watershed. It’s a marketing opportunity.