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Both beauty and luxury fashion brands in China have been utilizing WeChat—Chinese consumers’ all-in-one mobile app—to promote brand awareness and interact with their audiences.
Read more: WeChat’s Transformative Role for Beauty Brands in China
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Dal Chodha takes a first look at London Uprising, the new Phaidon publication which delves straight into the heart of what it means to be a fashion designer in England's capital today
Read more: The New Book Chronicling London's Finest Design Talent
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As he opens his first US boutique, the Lebanese designer speaks exclusively to BoF about growing beyond couture and his approach to the red carpet.
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Most shoppers know that retailers are watching their every move: what they’re searching on store websites, what they’ve bought in the past, and how much money they’re willing to spend.
Read more: How Your Shopping Habits Influence What Designers Make
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The French designer, who closed her own haute couture label to focus on new role, says she knows what women want but success will depend on the whole Lanvin operation standing with her